Privacy Policy

Last updated: 5 October 2026

1. Who we are

Squirrel is a trading name of Obsidian IO Limited, registered in England and Wales (company number 12699449), 3 Cheapside Road, Ascot, SL5 7QR. We are the controller of the personal data described in this policy. Contact us at contact@getsquirrel.co.

Where we process personal data on behalf of a publisher client to provide our service, we act as that client's processor and the client's privacy policy applies.

2. The data we collect

Who you are What we collect Source
Website visitor IP address, browser and device information, pages visited Automatically, by our servers and cookies
Someone who contacts us Name, business contact details, company, your message You
Account holder or customer Name, business contact details, company, login details, billing and payment details You, and our payment providers
Business prospect Name, job title, business contact details, company Public sources and business contact data providers
Visitor to a publisher website that uses Squirrel IP address Automatically, by our servers (see section 6)
User of our product search MCP server The search request and IP address Your AI assistant, and our servers (see section 7)

If you do not give us the details we need to set up an account, we cannot provide the service.

3. How we use it and why

Purpose Legal basis
Providing the service and managing your account Contract
Billing and keeping financial records Contract; legal obligation
Responding to enquiries Legitimate interests
Contacting businesses about our services Legitimate interests
Answering product searches from AI assistants Legitimate interests
Keeping the Website and service secure Legitimate interests
Website analytics Consent
Meeting legal requirements Legal obligation

4. Business contacts

We may contact people at publishers and related businesses about Squirrel using business contact details. If we did not get your details from you, we will tell you where we got them when we first contact you. You can opt out of marketing at any time, using the link in any email or by contacting us.

5. Who we share it with

We do not sell personal data. We share it only with:

  • service providers who work on our behalf under contract, such as hosting, email, communication, accounting and payment providers;

  • affiliate networks and retailers, when you click a Squirrel link, so a sale can be attributed;

  • professional advisers, and authorities where the law requires it;

  • a buyer of all or part of our business.

6. Visitors to publisher websites

When a Squirrel component loads on a publisher's website, or you click a link that goes through sqrlinks.ai, our servers receive your IP address. We keep it for a maximum of 3 days, only to protect the service against attacks, then delete it. Our click reporting does not identify you. Once you click through to a retailer, its privacy policy and that of any affiliate network applies.

7. Product search MCP server

AI assistants such as Claude and ChatGPT can connect to our product search MCP server at mcp.getsquirrel.co. It needs no account.

  • It receives only the search request your AI assistant sends: the search text, country and number of results. It does not receive your conversation, your name or your account.

  • Our servers receive the IP address the request comes from. A hashed form of it is kept for 2 minutes to apply rate limits, then deleted. Server logs keep IP addresses for a maximum of 3 days, as in section 6.

  • Search results are cached for 10 minutes, linked to the search, not to who sent it.

  • Offer links go through sqrlinks.ai, as in section 6.

We use MCP requests only to answer the search, apply rate limits and keep the service secure. We do not use them to profile anyone or for advertising.

8. How long we keep it

Data Retention
Account details While your account is active
Financial records 7 years
Enquiries and business contact data For as long as we have, or reasonably expect to have, a business relationship with you, or until you opt out
IP addresses held for security 3 days
Hashed IP addresses for MCP rate limiting 2 minutes

9. International transfers

Some of our service providers process data outside the UK. Where they do, we rely on UK adequacy regulations or approved contractual safeguards. Contact us for details.

10. Your rights

You have the right to access, correct or erase your data, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To use any of these rights, email contact@getsquirrel.co.

11. Complaints

If you have a concern about how we handle your data, please contact us first at contact@getsquirrel.co. You can also complain to the Information Commissioner's Office at ico.org.uk.

12. Cookies

We use strictly necessary cookies to make the Website work, and Google Analytics cookies only if you accept them through our cookie banner. You can change your choice at any time using the Cookie settings link at the bottom of every page.

Cookie Provider Purpose Expires
Session cookie Squirrel Strictly necessary: keeps you logged in End of session
Cookie consent Squirrel Strictly necessary: remembers your cookie choice 12 months
_GRECAPTCHA Google reCAPTCHA Strictly necessary: protects forms from spam 6 months
_ga Google Analytics Analytics: distinguishes visitors 2 years
_ga_NRYEN72TR5 Google Analytics Analytics: keeps track of your visit 2 years

13. Changes

We may update this policy. The date at the top shows when it last changed.